Break-even scenarios: Bol.com vs Shopify

This Pro analysis translates platform insights into concrete break-even logic.

It is designed for sellers who want to understand when Shopify outperforms marketplaces — and when it does not.

MarginIndex Pro

This is an extended Pro analysis.
Full access to scenario assumptions, cost breakdowns, and decision logic will be available as part of MarginIndex Pro.

What this analysis includes

  • Scenario assumptions

    Order values, margin assumptions, traffic sources, and return behaviour.

  • Cost breakdown

    Platform fees, variable costs, and risk distribution across models.

  • Break-even logic

    Clear interpretation of when each selling model becomes viable or fragile.

Scenario assumptions

This scenario is based on a typical reseller setup without strong brand leverage.

Assumptions used in this analysis:
– Average order value (AOV): €70
– Product margin: 40%
– Traffic source: Paid acquisition
– Conversion rate: ~2%
– Return rate: Low (non-fashion)

Cost breakdown

  • Bol.com

    – Platform commission (~15%)
    – Fixed per-item fees
    – Seller-paid fulfilment and shipping
    – Margin pressure driven by competition

    Costs are visible and predictable, but pricing power is limited.

  • Shopify

    – Shopify subscription and payment fees
    – Monthly app costs
    – Advertising cost per order (~€15)
    – Conversion efficiency risk

    Costs are variable and shift risk toward traffic efficiency.

Break-even interpretation

At an order value of €70, Shopify only becomes viable when advertising costs remain controlled and conversion rates are stable.

As traffic costs rise, margin pressure quickly shifts from platform fees to customer acquisition efficiency.

Bol.com applies consistent margin pressure through commissions, but offers demand stability and lower exposure to traffic volatility.

Decision takeaway

Shopify does not automatically outperform marketplaces at mid-range order values.

In this scenario, success depends less on platform choice and more on traffic efficiency and repeat purchase potential.

Margin pressure is not removed it is redistributed.

Request Pro access

MarginIndex Pro is currently available by request.

If you want early access to extended scenario analyses and future Pro content, you can request access below.

Request Pro access